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UW-Fond du Lac to offer Crisis Communication Workshop  

Fond du Lac, Wis. – The Continuing Education Office at the University of Wisconsin-Fond du Lac is offering a full day crisis communication workshop, 9 a.m.-4 p.m. on Friday, Jan. 27.

Every organization should expect the unexpected when it comes to communicating during natural disasters, accidents, lawsuits, layoffs, employee misconduct and more. Through this workshop, organizations can be prepared and learn how to stay ahead of communications to ultimately protect their brand.

Led by Lisa Cruz and Karen Schlieve of Red Shoes PR the day will include learning how to prepare for crisis communications, use of social media, preparing for traditional media, the importance of communications sequencing and a closer look at recent case studies. The afternoon will include a representative from a northeast Wisconsin non-profit organization sharing their first-hand experience of communicating through a crisis.

The registration fee is $89 and includes continental breakfast, lunch, all instruction and materials.

Cruz is president of Red Shoes PR and has 17 years of experience in communications, specifically public relations in areas such as crisis communications, social media, internal communications and traditional media relations. Her background includes working for a number of industries which include health care, financial, construction, entertainment, fitness and public affairs.

Red Shoes PR focuses on strategic communications. Clients include Affinity Health System, Miron Construction, Faith Technologies, Prospera Credit Union and more. While launching the business, Red Shoes PR placed a strategic effort on raising awareness of their start-up company through social media. Coverage that was generated on Red Shoes PR via social media channels includes CNN, Inc. Magazine (blog) and SlideShare. Today, a number of their clients’ communications incorporate strategic social media outreach as well.

Register for this workshop by phone at (920) 929-1155 or online.

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